Cross-border e-commerce operations are expanding and proving more advantageous every day. Major marketplaces are already exploring this business model by exporting products to countries like Brazil. However, those who wish to invest in this lucrative path must also pay attention to the challenges involved. One of them is global package tracking, an important mechanism for the security and transparency of operations, which involves tracking the location and status of a shipment in real-time, from the moment it is dispatched to the final delivery to the recipient.
Companies involved in cross-border operations need to provide their customers with good visibility throughout the delivery process. Offering quality tracking throughout each stage of the order is also a way to stand out from the competition, contributing to the growth of your business.
However, the process may not be as simple to execute. Some of the main difficulties involved are:
- Inconsistent infrastructure: Transportation and logistics processes can vary significantly between countries and regions, which can hinder the tracking process;
- Diversity of service providers: Cross-border operations may involve services from different logistics and transportation companies, each with their own tracking and communication standards, making the process more complex;
- Language and cultural barriers: In cross-border operations to countries like Brazil, for example, tracking information may be available in different languages, making data interpretation more challenging;
- Connectivity and technology issues: Some regions may have connectivity issues, making real-time data transmission difficult;
- Security and privacy concerns: Global package tracking involves the exchange of sensitive information, such as personal details of the sender and recipient, which need to be properly handled, but can be challenging when multiple entities are involved.
With the help of Sinerlog, a technology company specialized in the cross-border market, it is possible to overcome these barriers and track your shipments without headaches. Continue reading to understand the benefits of tracking your shipments and how our technology makes this process simple, secure, and straightforward!
How does global package tracking work in e-commerce?
Global package tracking in e-commerce is done through the use of tracking codes, usually a sequence of letters and numbers. When an order is dispatched, a carrier or logistics company assigns a unique code to it, which serves as a unique identification for the package throughout the transportation journey.
In this way, both the company and the customer can monitor the status and location of the package by accessing the tracking system of the carrier or logistics company. With each query, the system displays updates on the movement of the shipment, including data such as:
- Dispatch date and time;
- Transit points the package has passed through;
- Information about transportation, such as flights or vehicles used;
- Delivery forecast;
- Whether the package has been received;
- And more.
What are the benefits of global package tracking for your e-commerce?
Global package tracking is particularly important for international purchases, as packages cross borders and go through different carriers and customs.
This mechanism offers transparency and peace of mind for both customers, who can track their packages at any time, and businesses, who can address issues or take proactive measures in case of delays or setbacks during transportation. But there are many other benefits involved, including:
Operational efficiency
Efficient global package tracking allows e-commerce businesses to have a broader view of their shipment flow, from collection to customer delivery.
This enables more efficient supply chain management, reducing errors and delays, improving delivery estimates accuracy, and optimizing logistics processes.
Cost reduction and inventory optimization
Tracking shipments also helps identify patterns and bottlenecks in your business’s logistics operations, enabling:
- Adjustments to transportation routes;
- Selection of more efficient carriers;
- Reduction in storage and inventory handling costs.
Transparency and trust
Global package tracking also provides customers with complete visibility of their shipments, allowing them to know when the package was dispatched, its current transit point, and the estimated delivery time, among other details.
This transparency increases customer trust in the company, reduces anxiety about the arrival of the shipment, and promotes a smoother overall experience.
Enhanced shopping experience
Overall, providing customers with the ability to track their orders in real-time contributes to a comprehensive and satisfactory shopping experience.
This strengthens the relationship between consumers and the brand, encouraging them to recommend your e-commerce to others.
How to succeed in tracking your shipments? Understand how Sinerlog can help!
As you can see, having an efficient global package tracking system contributes to various aspects of your business’s growth. And it is possible to achieve this tracking in a simple, secure, and straightforward manner with the help of Sinerlog!
With our Cross Commerce as a Service (C²aaS) platform, you can track your shipments in real-time, collecting events at every stage of the order, from checkout to delivery, from the first to the last mile. Sinerlog’s tracking system also offers the guarantee of a single tracking code throughout the package’s journey and provides information translation in multiple languages.
Additionally, C²aaS brings together a range of functionalities that simplify and secure exports from your e-commerce to countries like Brazil, eliminating issues such as:
- Lack of knowledge about taxes;
- Complexity of Brazilian customs laws;
- Product warehousing in the country;
- Lack of knowledge about routes and optimal transportation methods;
- Delivery time;
- Risk of customs delays;
- And more.
Are you interested in exporting to Brazil and tapping into this highly lucrative market? Contact Sinerlog’s sales team and gain prominence for your e-commerce with the support of our technology!
